The Messi effect as Inter Miami anticipate triple the revenue target

According to the Chief Business Officer of the Herons, Inter Miami are now anticipating three times as much projected income in 2024 thanks to the World Cup winner’s impact.

Diego GorostietaDiegsGorostietaPaul Reidypaulreidy67Estados UnidosUpdate: Aug 27th, 2023 07:54 EDT

AL BELLOAFP

The Messi effect continues to deliver a positive impact for Inter Miami both on and off the pitch as commercial director Xavier Asensi reported that the club expects to generate record revenue in 2024, three times higher than originally projected thanks to the presence of the Argentine.

Lionel MessiInter Miami CFdelanteroArgentinaNewsStatistics

According to Yahoo Sports and from Sportico, this p is expected to exceed $200 million dollars, which would become the largest sum of revenue ever generated by a team in MLS history.

Indeed thanks to the presence of Messi, Inter Miami could be one of the clubs with the highest earnings worldwide. Since 2022, only Flamengo from Brazil have represented North or South America in the top earning clubs global listing.

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Lionel Messi #10 of Inter Miami CF AL BELLOAFP

In 2022 Sportico valued Inter Miami at $585 million dollars, thus becoming the tenth most valuable team in MLS. With Messi onboard this p could now top one billion dollars as was alluded to recently by Jorge Mas, owner of the Florida team.

Inter Miami CF is projecting $200 million in revenue in 2024, more than triple the target set before Lionel Messi’s arrival, according to chief business officer Xavier Asensi.That number would dramatically outpace the best single-year revenue haul for any team in MLS history… pic.twitter.com/4lFVPgLd9X

— MLS Moves (@MLSMoves) August 26, 2023

Messi’s financial influence

The presence of the seven-time Ballon d’Or winner at Inter Miami has increased ticket sales for MLS games with both home games at the DRV PNK Stadium and away fixtures involving Inter Miami all sold out. The club have confirmed a surge in official merchandise with the home and away jerseys bearing Messi’s name and number the most popular items.

In addition to main sponsors, XBTO, the Herons recently added Royal Caribbean International to their list of commercial partners.

Bienvenidos a la familia 🚢 ⚽️We have joined forces with @RoyalCaribbean, for a multiyear partnership as the Club’s Official Vacation Partner. Check out more details about this exciting new partnership: https://t.co/S5xFD0x4TN pic.twitter.com/KzB7Xatd2B

— Inter Miami CF (@InterMiamiCF) August 25, 2023